Certificate in Meta Ads

Everything from a new ad account to a campaign you'd defend to a client. You start with setup, objectives and how the auction works, then tracking with the pixel and Conversions API, audiences, creative strategy and making the ads, and the policies and UK rules they have to pass. After that come budgets and bidding, lead, message and catalogue campaigns, reading results, testing and scaling, and a capstone campaign written up as a case study.

Yes. Both run through the same Ads Manager, and the course covers placements across Facebook and Instagram throughout, including previewing every ad the way people will see it.

No. Ads Manager, Business Suite and Events Manager are free, and you only pay when ads run. Every campaign in the course can be built and left in draft, and running one live with a small budget of your own is optional.

Meta Ads if your customers browse rather than search: it puts you in front of people who didn't know they wanted you yet. Google Ads if they're already searching for what you sell. Plenty of businesses need both, and the craft of working out what a sale can afford to cost carries straight across.

No. The lessons follow two fictional businesses, an Edinburgh homecare brand and a Southampton kitchen fitter, and you can practise on a Facebook Page you create at the start. If you have a business, or an employer's account with permission, use it: real customers make better ads. A live shop is optional too, and a Shopify free trial lets you install the pixel for real if you'd like to.

It will, and often. The course teaches the principles first and the current screens second, so a moved menu never undoes what you've learned: why an objective, an audience or a bid strategy works carries straight over.

Yes. The Digital Marketing Bundle includes this course alongside Digital Marketing and SEO, for less than enrolling on the three separately. If you want the wider skill set as well as the paid social depth, it's the better-value route.

Yes. Pass the final assessment and you get an OBA certificate of completion that an employer can verify online. It isn't a Meta certification or preparation for Meta's own exams. The ads, the budget and the campaign case study you build are the other half of the proof.

Download the free info pack first. It walks you through every module, what you'll build and what you need before you start, so you can enrol knowing exactly what you're getting. If you'd like to talk it through, get in touch and we'll help you choose.