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Digital marketing courses
Intermediate levelThis marketing analytics course teaches you to prove which parts of a business's marketing really make money. You'll reconcile Google Ads, Meta, GA4 and the shop's own orders, work out lifetime value and payback by channel, run holdout and geo tests, and build a budget case that holds up when someone across the table asks 'how do you know?'
Course overview
This course follows the marketing of a fictional Bristol coffee roaster, from a single question about its January sale to a budget recommendation for next quarter. It starts with metrics and getting data into shape, then tackles why the numbers never match, funnels, cohorts and lifetime value, attribution and testing, and finishes with forecasts, reports people act on and a capstone channel review.
By the end you can combine every platform's numbers into one checked table, explain why they disagree, work out which channel brings the best customers rather than just the most, and tell a real test result from noise. Whether you run campaigns, build the monthly report or sign off the spend, you finish able to say where the next pound should go, and why.
Free course guide
Every module and what it covers, the price, how you're assessed and where the course can take you.
10-page PDF, free
Curriculum
An indicative outline of the modules and what each covers. Work through them in order, at your own pace.
Key benefits
Everything you need to learn the skill, prove it and put it to work.
Getting started
There is no application, no waiting for a start date and no sales call in the way.
Pay once. Instant access, yours for life.
Career outcomes
Plenty of people can run a campaign, but far fewer can prove what it earned, and that's the skill that gets heard when budgets are set. Analyst interviews test how you reason with messy numbers, and the analysis you finish here shows exactly that.
Source: National Careers Service (gov.uk), September 2026.
An example of the certificate for the Certificate in Marketing Analytics.
If you've never run a campaign, take Digital Marketing first: analytics makes far more sense once you have something to measure. If your problem is setting up tracking, tags or cookie banners, Google Analytics & Tag Manager is the more direct course. And if you want to go deeper into the data skills themselves, Excel for Data Analysis or SQL goes further on those.
A course advisor will talk it through with you free, and will say so if a different course fits your goal better.
Good to know
How to prove what marketing earns, step by step. You start by turning vague questions into sharp ones and sorting the metrics that matter from the vanity ones, then get platform exports into one clean table and work out why they never match. After that come funnels, cohorts and lifetime value, attribution, testing, budgets and forecasts, and reports people act on, ending in a capstone channel review and budget case.
No. If you can work out a percentage, you have the maths covered, and the course walks through the tests and forecasts in plain English. The hard part is asking the right question, and that's what the course teaches.
Attribution is the attempt to work out which marketing touchpoint deserves credit for a sale. The course compares the common models on the same customer paths, shows you what each one can and can't tell you, and then teaches you to test what really caused a sale.
No. Google Sheets is free, or use Excel if you have Microsoft 365. The dashboard and GA4 work happen in free Google tools, and no paid analytics platform is needed.
Google Analytics & Tag Manager builds the tracking itself: events, tags, consent and setup. This course teaches what to do with the numbers once you have them, across every channel rather than GA4 alone. They pair well, and either order works.
No. The course follows a fictional Bristol coffee roaster with the messy mix of channels a real business has: Google Ads, Meta, email, an online shop, a shop counter and office clients. If you can get at real accounts, your own or an employer's with permission, the lessons show where each report lives so you can repeat the work on real numbers.
It covers the marketing side of the role thoroughly and leaves you with analysis to walk an interviewer through. If the roles you're looking at also ask for SQL, our SQL course covers it, and pairing the two is a sensible route.
Yes. Pass the final assessment and you get an OBA certificate of completion that an employer can verify online. It isn't a Google Analytics certification or a CIM qualification. The reconciled table, cohort analysis and budget case you build are the other half of the proof.
Download the free info pack first. It walks you through every module, what you'll build and what you need before you start, so you can enrol knowing exactly what you're getting. If you'd like to talk it through, get in touch and we'll help you choose.
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Free info pack
Every module, the price, how you're assessed and where it can take you. Yours free, and it opens straight away.
Takes 30 seconds
