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Digital marketing articles

Guides, teardowns and practical advice on ads, SEO, email and analytics. Written by the same team who write our digital marketing courses.

A dotted planner open on a wooden desk, with social media marketing handwritten under Wednesday the 19th.

How to become a social media manager: skills, experience and pay

You need proof you can grow an account and report on it accurately. Here's what social media managers do, the skills to learn, how to get experience before your first job, and what the role pays.

2 October 2026 · 9 min read

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